How To Sell On Ebay Using Shopify

Your Shopify store is your business, your make, and a fundamental source of your income, so its success is important. That's why your products need to be seen past new shoppers who can exist turned into new buyers. Of course, that's easier said than done.

Luckily, y'all have an opportunity to reach a global audition of more than 100 meg active buyers on eBay, a global ecommerce marketplace.

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The opportunity of selling on eBay

Online marketplaces are a mutual sales channel for today's brands. In 2020, the top online marketplaces sold virtually $2.7 trillion worth of goods, making up 62% of global ecommerce sales.

Selling on eBay can get your brand in front end of over 159 one thousand thousand agile buyers worldwide, with 77% of website traffic coming from the US. A recent written report also found that lxxx% of Amazon sellers currently sell on eBay or have sold on eBay in the past.

Marketplaces like eBay requite you lot exposure, but take a few things in render:

You lot don't control the shopping experience. Sellers must apply eBay's listing pages to sell. They are the same for everyone, with no opportunities to customize and make it your ain.
The focus is on the products. Marketplaces exist to give shoppers many different production choices, quickly and easily. Your make and its customer feel comes 2d.
Fees. Marketplaces like eBay exercise the marketing for you, but at a cost. The platform takes a 12.55% cut from each sale, on average, plus a $.30 order fee. With your ain online store, y'all go along all the profits.

EBay too offers sellers protection against fraud and scams. Y'all'll be backed by the visitor's policies, transaction monitoring, and dedicated seller-protection team. These features are in identify to back up you, help increase your conversion rates, and reduce your customer service costs.

You're probably still thinking nearly the 12.55%, right? Don't sweat it. Marketplaces and branded stores can work together to build brand awareness and increase your lesser line. This reduces your dependency on one channel to make sales and gives shoppers more chances to detect and buy your products.

Shopify and eBay have worked together to make it easier for you lot to sell on both channels. With the eBay Shopify app, you can create listings, control inventory, and manage orders, all in your Shopify dashboard.

Let'due south take a look at how it works.

How to sell on eBay as a beginner, step by step

1. Decide if eBay is for you

The first step to selling on eBay is knowing if it'due south correct for your brand. There is no point in investing time and money into eBay if your products probable won't sell.

EBay shoppers come primarily from the US, with 18% of consumers maxim they shopped on eBay in 2020. Similar to Amazon, you can sell a diversity of items on eBay, from shoes and jewelry to popcorn-scented pillows (yes, information technology's a matter).

At fourth dimension of writing, eBay'southward all-time production categories are:

Jewelry and watches
Computers and tablets
Cellphones and accessories
Video games and consoles
Clothing, shoes, and accessories
Cameras and photos
Health and beauty
Music, DVDs, and movies
Automotive

EBay is mainly a platform for resellers. Yous'll find a mix of apprentice sellers and PowerSellers, which are professionals that spend time managing auctions, purchasing items, packaging products, and shipping goods.

2. Create an eBay business relationship

Sounds like eBay is a good fit? Great! Now it'south time to open an account. If yous're a registered business organisation (sole proprietor, LLC, etc.), you tin open a business business relationship on the registration folio. You'll need to provide additional information, like your business organisation proper name, type of business, and address to sign upwards.

Go to the Registration folio.
Enter your name and email address.
Choose a password.
Select Create an business relationship.

Afterward you create an account, you tin can open up your eBay shop. Start by entering a username and filling out your business information.

Later clicking Continue, you'll state on eBay's homepage.

three. Set up your eBay Store

Next, you'll want to subscribe to an eBay Store. Subscribing to an eBay Store gives you discounted fees and more free listings per month, plus additional tools to promote your business concern on the platform.

You'll need to link a checking business relationship for payouts to subscribe. Y'all'll too desire to empathise what eBay Store features you'll need to compare packages. Once you subscribe, y'all can name your eBay Store and start listing.

Ideally, your eBay Store name should match your make. If you still need a make name, find ideas with Shopify'southward concern name generator. Cull a proper noun that reflects the products you're selling and isn't in use by another company.

4. Connect your Shopify store to your eBay account

The eBay Shopify app helps sellers manage their business concern through one deject-based interface. You can sync your products, manage your eBay orders, and increase sales, effortlessly.

Shopify allows us to have a very professional-looking site and link it to other sales channels, especially eBay, where we absolutely crushed it right around Thanksgiving up until March.

Here are some things you can exercise with the eBay Shopify app:

Consolidate your inventory and guild direction fluidly betwixt Shopify and eBay
Grow your brand footprint on eBay'due south global marketplaces
Manage your eBay business policies from inside Shopify
Communicate with customers using congenital-in eBay messaging
Showcase your products to millions of buyers on the web and mobile

Notation: The eBay sales channel is currently available for eBay.com (US), eBay.ca (Canada) eBay.com.au (Australia), eBay.co.uk (United Kingdom), and eBay.de (Deutschland).

It's unproblematic to merge your Shopify business onto eBay. EBay'due south Shopify partnership gives your business organisation instant exposure to the eBay online marketplace and mobile apps.

Linking eBay and Shopify

1. Install the eBay App from the Shopify App Store. Head to apps.shopify.com/ebay . Click Add app.

two. Log in with your Shopify store information and follow the prompts.
In your Shopify admin dashboard, click Add together aqueduct.

three. And y'all're all fix upward! Next, you'll need to sync eBay settings to your Shopify store.

Setting up the eBay sales aqueduct

Find the eBay channel nether the Sales Channels card to configure the apps settings.

Click eBay.
Select Account.
Choose Business Policies.

Click Create Policy to create shipping, payment, and return policies. If yous have existing policies, select Force Sync from eBay to import them.

Annotation: EBay sellers used to be paid through a PayPal account. EBay appear in 2020 that it would no longer use PayPal as a payment method. EBay now sends payments directly to your bank account through its own payment arrangement .

Next, you lot'll sync settings. Nether the eBay Sales Channel carte, click the Sync Settings option.

So configure your settings, including Inventory Sync Preferences, Chief Categories, Default Package Size, Inventory Location, and eBay Taxation Table.

Then click Relieve settings to consummate.

5. List items

To listing products on eBay, yous'll demand inventory in your Shopify store. If y'all're an agile seller, you're expert to go. If you're new, add products to your shop.

In one case you have products ready to become, select Listings under the eBay Sales Channel menu. Click Add together listing.

Configure the following settings for your eBay list:

Product info such every bit title and description
Category and details
Quantity, cost, weight, and other options
Package settings

For the last 2 settings, you tin can leave the field blank to use Shopify product values.

When yous're ready, click Relieve and publish

More support

For more than details on setting up your integration, check out the all-encompassing support articles offered by both eBay and Shopify.

The costs of selling on eBay

Seller fees on eBay are straightforward. You pay 2 platform fees:

Insertion fee, or listing fee, which you pay when listing a product on eBay. This fee applies only if you listing more 250 products per month. It's costless for casual sellers to listing.

Final value fee, or the portion of sales eBay keeps. If your item sells, you lot'll pay around 12.55% to eBay, plus a $.30 per order.

The fees you pay depend on the number of listings y'all have, the production category you lot're selling in, and whether yous take an eBay Store subscription.

The last value fee is based on the total amount of the sale, including the cost of the item, shipping, sales revenue enhancement, and other applicative fees.

Hither's a breakdown past common product categories.

Strategies for eBay success

Potential buyers volition beginning experience your products through your listings, so it'due south important to make a good impression. In this chapter, we'll cover some key best practices proven to increase sales success on eBay. Allow'southward get started!

Optimize your listings

Shoppers search for products on eBay using keywords. EBay assists buyers in finding merchandise that meets their search criteria then they tin can quickly decide which products they want to purchase.

Including relevant keywords and product identifiers ensures your listings will appear whenever shoppers search for products you sell.

Y'all tin edit the title and clarification for each of your eBay listings from within Shopify. Exercise this carefully—searches on eBay commonly expect something like this:

"men's nike air yeezy solar red shoes"
"32gb apple iphone 7s unlocked"
"cherry-red taekwondo rebreakable practice board for kids"
"large brown macrame blossom pot hangers"

To ensure your listings appear in relevant shopper searches, include the following types of keywords in your listing titles, then set them every bit eBay identifiers in the Publish view:

Brand ("Nike," "Apple")
Model ("Air Yeezy," "iPhone")
Product description ("shoes," "rebreakable practice lath")
Color ("ruby-red," "rainbow," "holographic")
Size ("women'due south size ten," "actress wide," "35" inseam")

Add together boosted data about your products to your listing descriptions. Anticipate the things shoppers demand to know:

What are the dimensions or measurements of this production?
What size should I buy?
What accessories are included?
Is it a prestige product?

The more than you answer questions like these, the less shoppers will hesitate.You'll also spend less time answering queries from shoppers. Remember to employ proper capitalization and punctuation, and brand your product information piece of cake to digest by providing it in a bulleted listing, not in long paragraphs.

Your goal is to ensure your products announced in search results whenever they are relevant, and that any shoppers clicking on and viewing your listings observe enough persuasive product information to purchase from you.

Position yourself competitively on toll and service

As you begin to aggrandize your eBay product line, take a close await at whether you're competitive in the following areas:

Toll

EBay's marketplace is vast, with sellers offering the same product beyond a range of prices. Buyers make purchasing decisions based on a diversity of factors, including selection, shipping costs, and sale terms, just a competitive toll is still the most important gene.

You lot can choose one of 2 selling options in eBay:

The online auction. Auctions concluding from one to x days and can sometimes result in a higher price for your product. It motivates buyers to compete with each other. You just demand to list a starting cost to spark involvement. Auction-mode listings are ideal for items in high need with limited supply, such as rare sports collectibles. They are as well helpful if yous don't know what price to sell at.

Buy It Now. Too known as fixed-price listings. This lets a buyer pay for something and accept it shipped immediately. They don't have to look for an auction to end. Buy It Now is ideal for items people purchase on impulse or where there is more supply than demand.

EBay accepts the post-obit payment methods at checkout:

PayPal
PayPal Credit
Credit card or debit card
Apple Pay
Google Pay
Payment upon pickup
Escrow (select categories only)

Shipping costs and speed

Today's buyers look free aircraft. To appeal to more buyers, consider incorporating this cost into your price tag. Drive even more sales past offering expedited aircraft options.

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Return and commutation policies

Offering 30-mean solar day returns is a standard eBay best practise. Though other options are available, this policy is the well-nigh consistent with eBay buyer expectations. Offering free returns can farther reassure customers almost shopping with you lot, leading to fifty-fifty more sales.

All of this information is presented prominently to eBay shoppers—there is no "fine print"—and then piece of work hard to align your listings to the platform's expectations in order to exist competitive.

Be friendly, responsive, and professional at all times

EBay shoppers are invited to charge per unit their experience with sellers past leaving feedback. Ensure you receive positive feedback for every transaction by:

Making sure your products meet the expectations you've set
Responding chop-chop and professionally to buyer questions or concerns
Aircraft purchases apace and efficiently
Setting fair shipping and treatment prices

An aggregating of positive feedback tin can drive sales and build shopper trust; repeated instances of negative feedback harm your reputation and may lead to reduced selling limits or undesirable repercussions from eBay. Sellers with lots of negative feedback also announced less frequently in search results.

Always provide a positive shopper experience, corking customer service, and buyer support, and respond promptly to eBay messages you receive in your Shopify account. Over time, your difficult work volition pay off with more sales.

Differentiating your make on eBay

Y'all've published your inventory on eBay and optimized your listings, and shoppers are buying from yous. You're officially an eBay seller.

Allow'south look at a few more strategies you can employ to heave sales.

Open and customize an eBay Shop

EBay Shop subscribers tin access a number of useful tools to help distinguish their products. Personalizing your eBay profile and seller ID are small, easy ways to elevate your make professionally. EBay Store subscribers enjoy:

Lower selling fees
Increased visibility in search results
Discounts on eBay-branded aircraft supplies
Control over their own branded or unbranded store pages

Opening an eBay Store is a good way to expand your branded eBay presence, especially if y'all establish a expect and feel consistent between your store and your individual product listings.

Deliver a branded shipping experience

You can build trust with your customers and encourage repeat business by professionally branding your fulfillment feel. Keep these best practices in mind to become the "seller of option" for your customers:

Deliver purchases promptly.
Avoid canceling orders whenever possible.
Consider investing in branded shipping supplies to requite your club a professional look.
Deliver a clean, orderly, impressive fulfillment experience.
Request honest feedback from your buyers.

Follow these practices and you lot'll be rewarded with shoppers that look to your listings first in their search results or even bookmark your eBay shop and come to you directly for time to come purchases.

Apply Promoted Listings and Promotions Manager

Promoted Listings is a simple tool used by eBay sellers to get their products noticed by more people. It improves your placement in search to achieve more than buyers and drive more clicks. Many sellers say they've seen a 30% increment in visibility past using Promoted Listings. All eBay Shop subscribers are eligible for this service.

Sellers using Promoted Listings pay only for the service when an item sells. Promoted Listings users also enjoy access to additional tracking tools to help them conform campaigns and maximize sales.

Promotions Director helps you create fifty-fifty more than unique offers that move inventory and encourage purchases. Through Promotions Managing director you can provide:

Discounts based on club size
Buy one, become one free offers
Sale events
Shipping discounts
Codeless coupons

Sellers using Promotions Manager have seen sales increment past as much as xi%.

EBay Guaranteed Commitment

EBay Guaranteed Delivery (EGD) is a program offering shoppers guaranteed rapid delivery times without impacting participating sellers.

For listings to authorize for EGD, sellers must offer same-day or ane-twenty-four hour period treatment. EBay calculates the delivery date, so provides a guarantee to shoppers that their purchase volition get in on time. Enquiry shows that shoppers purchase outset from merchants who deliver their orders in the three days or less promised by EGD.

To qualify for EGD, sellers must consummate a minimum of 100 transactions per year and have a late-shipment rate of less than 5%. Participating sellers are required to provide accurate handling times and upload on-time tracking information for their buyers.

The boost in visibility and sales offered by EGD easily offsets the additional work and promptness requirements.

Global Shipping Program

EBay's Global Shipping Program (GSP) is an easy way to put your products in front end of shoppers effectually the world.

Sellers using GSP don't take to worry about any of the logistical details involved in aircraft globally. Instead, when an eligible item is purchased from abroad, sellers ship the parcel to eBay's global shipping center, located in Kentucky, and eBay professionals do the rest, forwarding your commitment to its international destination and completing all required paperwork.

Shoppers love this selection, non only considering at that place are no surprise delivery fees, simply as well considering articulate terminate-to-end tracking details are provided for all shipments, letting them go on an eye on their order throughout its entire journey.

EBay sellers tin opt individual listings into the Global Shipping Program or include information technology in their shipping policy by default, ensuring international shoppers receive quick and easy delivery of all listed items.

What not to do on eBay

So far, we've looked at what to do to exist a successful eBay seller. Merely at that place likewise are a few things y'all should be certain not to do. Many of these deportment can result in selling penalties and can create bad experiences for eBay shoppers, so avert them whenever possible.

EBay works hard to concenter buyers onto its platform and make certain they're able to observe and easily buy exactly what they're looking for. These rules are designed specifically to ensure the eBay customer experience is meridian notch and the selling experience for merchants is fair.

Don't include contact information or external links in listings

Avert providing details that tin can be used to contact you lot outside of eBay. Buyers and sellers can simply be protected when they transact through eBay, so eBay disallows the following:

Including your phone number in listings or eBay messages
Including your email address in listings or eBay messages
Including your business concern address in listings or eBay letters
Posting any of the to a higher place anywhere else on eBay or in listing images
Encouraging shoppers to contact you outside of eBay messages
Using your phone number, website, or email address as your eBay ID

In most cases, recall of your entire eBay presence, including your item descriptions, as an eBay-simply zone. Listings containing links to external websites or addresses may automatically be removed and your selling privileges could be suspended.

Don't create misleading listings or listing titles

Include appropriate keywords that apply to your products in your list titles. Avoid using irrelevant keywords in an attempt to appear more frequently in eBay search. Shoppers don't click on listings for products they didn't intend to search for, and engaging in this exercise—often called "keyword spamming"—can reduce your eBay search visibility over fourth dimension.

Represent your products accurately and completely in your descriptions and images, and include any applicable caveats or negatives. Provide your buyers with the information they need to make an informed purchase. Leave them satisfied and happy to provide positive feedback virtually their experience.

Don't neglect customer service requests

Answer promptly to heir-apparent refund and return requests. Putting off (or ignoring) a request can be detrimental to your business—your visibility could suffer or you lot may experience selling restrictions.

It tin be frustrating when shoppers ask for a refund or open a case with eBay, but by addressing customer service requests promptly and professionally, you ensure high levels of buyer satisfaction and long-term success.

Don't regularly cancel orders

From time to time you may experience inventory problems and have to abolish orders. Yous should non allow this to become a regular do. In cases when you tin't fulfill an order promptly, contact your buyer immediately to ask how they want to go on. Let them know you can cancel and refund their order.

Sellers who repeatedly cancel their orders volition have their selling abilities limited and may be banned from eBay indefinitely. While mistakes happen, eBay needs to make sure its customers walk away with the best experience possible, every fourth dimension. The more than positive experiences shoppers accept, the more buyers at that place volition be to purchase items on eBay—including yours.

Start selling on eBay today

Information technology'due south clear that eBay is a good place to build awareness for your products. The platform reaches over 158 million people, sporting brands like Lululemon, Nike, and more. Merely selling on eBay besides has a few drawbacks, similar fees and no customization options.

If you want to sell on eBay, start past creating your own Shopify store. Then connect the two platforms together. This way, you can list products chop-chop, manage inventory better, and make more sales.

Illustration past Pete Ryan

Selling on eBay FAQ

How practise I sell on eBay for the outset fourth dimension?

Make up one's mind if y'all should sell on eBay.
Create an eBay account.
Connect eBay to your Shopify shop.
List your inventory as products on eBay.
Make sales.

Is eBay all the same complimentary to sell?

If you lot are a casual seller and listing under 250 products per month, y'all don't pay a listing fee on eBay. You can pay upwardly to 12.55% of the total sale price once an item is sold, depending on the product category you lot are selling in.

What are the advantages of selling on eBay?

Online shoppers trust eBay.
Yous can auction items versus selling at a fixed price.
EBay can aid your products become found on Google.
Over 158 million people shop on eBay.
EBay offers aircraft assistance.

What'due south the difference between Amazon and eBay?

The ii companies have different business organisation models. Amazon acts equally a retail store where yous can sell items at a flat price. EBay operates like an auction house where buyers can bid on products. Amazon also uses third-party sellers to list products on its marketplace so shoppers take a huge inventory of products to choose from.